There is one thing everyone in politics seems to agree on. There is no problem with their policies. If they could just communicate those policies better, the American people would support them in their endeavors.
There are all sorts of lessons to be learned both from past presidents and my own first term. I’ve said this before, but one of the things that happened in the first term was that we had so many fires going on at the same time that we were focusing on policy and getting it right, which means that we were spending less time communicating with the American people about why we were doing what we were doing and how it tied together with our overarching desire of strengthening our middle class and making the economy work.
“It’s not the platform of the party that’s the issue,” RNC Chairman Reince Priebus said Friday after being easily reelected to a second, two-year term. “In many cases, it’s how we communicate about it. It is a couple dumb things that people have said.”
A slide presented during a closed-press strategy session said that Mitt Romney might be president if he had won fewer than 400,000 more votes in key swing states.
“We don’t need a new pair of shoes; we just need to shine our shoes,” said West Virginia national committeewoman Melody Potter.
To stop that happening again, conservatives need better messaging. Nearly everybody at the summit agrees. “One of the best slogans that came out of this campaign was, ‘You built that!’ ” says Texas Sen. Ted Cruz. “I wish we could take a different tack. That was a slogan that was aimed at the 53 percent. It was aimed at business owners. It was aimed at people who already got there. I think their message should have been: You can build that.” It wasn’t that Romney’s “47 percent” tape was even so bad, says Cruz. It was that it fit into a “narrative” that Republicans are cold-blooded and the poor can never achieve anything without handouts.
I’m glad it’s so simple.